It’s finally official – and we’re amazingly proud to announce that Sonny is now the official UK ambassador for Isbjörn of Sweden.
Sonny’s been wearing gear from the Swedish outdoor brand since before he could walk, so when they offered him the chance to join the team it was an easy decision.
Over the coming weeks, months and hopefully years he’ll be walking, running, cycling, swimming, camping and canoeing in Isbjörn gear; giving feedback to the brand’s founders on their fantastic range of outdoor clothing, hats, rucksacks and swimming kit. He’ll also be appearing in the occasional photo shoot and making an appearance at the 2018 Ski & Snowboard show in London next month. It’s all mega exciting!
The only downside – as people keep happily pointing out to me – is that since I’m now a freelance writer/editor/layabout, I don’t officially have a job. But my two-year-old son does! Not cool.
Last week Sonny received a big box of bluesign® approved kit from Isbjörn founders Maria and Camilla, who started their award-winning business in 2005 because they couldn’t find good enough gear for their own young kids, and we’re ready to give it a good thrashing over the autumn and winter.
They’ve been huge supporters of Sonny and my daft little blog over the past couple of years, and Maria had these lovely words to say in the official press release this week announcing Sonny as the youngest ever outdoor ambassador!
“We’ve been eagerly following Sonny’s adventures and watching him grow up in the great outdoors,” says Maria. “He has an amazing energy and confidence and is already inspiring other children and their families to enjoy outdoor fun and freedom.
“It quickly became apparent that Sonny was the perfect ambassador for our brand and everything it stands for. We can’t wait to see him in our new ranges, which mix sustainable style with technical performance, as he grows up in the outdoors and continues his adventures with dad Oli and mum Gemma.”
So it’s exciting times ahead. The little dude has already given a glowing review for the Isbjörn Sun Jumpsuit and Cosy Highloft Jumpsuit – and we’re sure his new gear will be perfect for conker collecting, den building, snowball fights and every other outdoor activity he drags us outside for over the next few months.
We honestly couldn’t be more proud of Sonny. His endless energy, enthusiasm and just pure love of life amaze us every day. Now bring on the autumn!