Design the next kids outdoor backpack

Here’s a cool thing to do with your kids – outdoor family brand LittleLife are running a competition for kids to design their next backpack.

The rules are simple: come up with a fun, unique design that you think would look great as a child’s backback. Animals, robots, mountains, trees, vehicles, Guffalos – it can be absolutely anything you want!

Then visit Jojo Maman Bebe’s website (click here) and upload your design before Friday July 22nd. Experts from LittleLife and Jojo will create a final shortlist of five designs, with the winner picked by a public vote.

The winning creation will be announced at the start of July, and will then be made into a real backpack that goes on sale to the public. Plus, the winner gets a £200 JoJo gift card.

Check out the full details below then enter at today at

We’ve been using LittleLife backpacks for the past couple of years and are big fans of their stuff. Sonny takes their Alpine 2 Toddler backpack to nursery every day and the LittleLife Bee Backpack with reins was brilliant when he first started walking, so we can’t wait to see the winning design hit the shops.

Good luck!!!

LittleLife backpack competition



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